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Product Launch for Major Technology Firm

Acted as product manager for successful product launch - liaising with marketing, developer teams, legal and the industry regulatory body. Product currently has well over 5+ million users


Ran Digital Marketing Team for Major Online Retailer

Developed marketing strategies for long-tail product categories and ran team responsible for 40% of client's user base (in the 10's of millions)

Supervised diverse team of six wonderful coworkers and regularly interacted with eight business units.

Due Diligence for European VC Firm

Assessed a potential acquisition target (startup) to determine whether it would fit within the existing portfolio. (Roughly $300M valuation by existing investors)


Research included user interviews, competitive analysis and first-hand data collection and aggregation on the target's top-50 markets. 

Assessed Product Portfolio for Large Non-Profit

Worked with executive team to assess and retool product portfolio, conducting workshops with staff,  interviewing 35 existing and potential customers and modeling scenarios with Monte Carlo simulations.

Developed Operating Model and Defined New Roles for Large US Retailer

Developed operating model (vendor logistics, sales team training, support and compensation models) for 10 different store formats.


Key features included store-within-a-store, vendor-to-customer logistics and store pilot testing regimes.

Process Improvement & Scaling Framework for Small Software Company

Developed a client onboarding playbook for multi-timezone data engineering team of 18, working with several cross-team dependencies and contractors to design and implement an end-to-end process map, role definitions and change control governance procedures.


Avisell is an airline software startup founded by Eric Boromisa
Avisell Inc.

When I'm not working with clients, I keep my entrepreneurial skills sharp (and take my own medicine) by operating Avisell Inc. - an airline software startup that works with carriers on full and oversold flights. We target flexible passengers on full flights with offers to change to less demanded flights in exchange for compensation, before anyone gets to the airport.

Travel Codex
Travel Codex is a consumer points and miles blog. Eirc Boromisa is a contributig writer.

I also write professionally for Travel Codex - a blog with 500,000 monthly readers that focuses on airline, hotel and credit card points and miles, the technical aspects of planning travel and 

Attache Arrivals was a poduct company started by Eric Boromisa in 2014.
Attaché Arrivals

A few years ago, I operated a travel product company that supplied business travelers with everything they'd need to hit the ground running when they reach their destination. SIM Card, transit pass, local currency and a quick guide on how to navigate the culture.

The SF Travel Hacker Meetup has 1600 members, founded by Eric Boromisa.
San Francisco Travel Hackers Meetup

I also build communities! The SF Travel Hacker Meetup has over 1600 members and meets monthly to talk about airline, hotel and credit card points and miles arbitrage. Stop by for our next meetup!

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